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On June 11, Dolly Parton announced that she’s taking her signature style nationwide. Here’s what fans of America’s country music sweetheart and her Tennessee theme park, Dollywood, need to know.
Dolly Parton Hits the Road
On Thursday, Dolly Parton and her team announced her new coffee brand, Cup of Ambition, on Instagram. The Light, Medium, and Dark Roasts will initially be available only at Dolly’s Tennessean Travel Stop, which opens in Cornersville, Tennessee, on June 24, 2026.
Inspired by @dollyparton’s beloved anthem “9 to 5,” Cup of Ambition is Dolly’s new signature coffee brand. Launching in partnership with @communitycoffee, get a first taste of our Light, Medium and Dark roasts at Dolly’s Tennessean Travel Stop opening June 24! Sign up for updates on the nationwide launch at the link in bio. ☕
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A post shared by Dolly’s Cup of Ambition Coffee (@dollyscupofambition)
Fortunately for fans across the United States, the Cup of Ambition coffee line will eventually launch nationwide, likely in grocery stores. Community Coffee, Parton’s partner for this brand, encourages fans to sign up for the latest updates on the “9 to 5”-inspired coffee.
This news comes a few months into the 2026 operating season for Dolly Parton’s Pigeon Forge theme park, Dollywood. The park is currently celebrating its 40th anniversary under Parton’s ownership. The annual Smoky Mountain Summer Celebration kicks off on June 15, 2026.
Days ago, Parton also announced that her new hotel will open in Nashville later this year. Dolly Parton’s SongTeller Hotel, opening in September, will also feature the world’s largest museum dedicated to the singer’s life. Booking is now open here.
Which announcement are you more excited about: Dolly’s Tennessean Travel Stop or the Cup of Ambition coffee brand? Share your thoughts with us in the comments!
