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Vuori has officially opened at Disney Springs, with the athletic apparel brand welcoming its first shoppers on October 16.
The new store fills a Town Center storefront that sat empty for months after the departure of Shore, one of the previous tenants of the Walt Disney World Resort shopping, dining, and entertainment district.
From Shore to Vuori
Shore was among the first third-party retailers to open in Town Center when the neighborhood debuted in 2016, roughly a year after Disney rebranded the outdoor complex formerly known as Downtown Disney as Disney Springs. The resort-style clothing store closed permanently in May following a clearance sale, though the brand still operates a location in Longboat Key, Florida, alongside its online shop.
Shortly after Shore’s closure, a construction permit pointed to Vuori as a likely replacement. Disney Springs confirmed the news in the summer, announcing on its official Instagram account that Vuori was “coming soon” to the former Shore space.
The Disney Parks Blog confirmed its opening on its latest Halloween activity post. “Vuori opens today at Disney Springs, bringing its popular collection of performance apparel and lifestyle essentials to Town Center,” the post reads. “Whether you’re heading out for a morning workout or a day exploring Walt Disney World Resort, you’ll find comfortable styles there designed to help you look and feel your best.”
The Road to Opening
The summer was largely quiet at the site, with advertisements for the upcoming Vuori store the only sign of change. In September, however, work picked up. The awnings above the storefront were repainted, seemingly in preparation for new signage, and reports showed the blocked-off storefront with its freshly painted awnings.
On September 28, Walt Disney World Resort filed a Notice of Commencement for the “installation of signage” at 1530 E. Buena Vista Dr. #1H, the address of the former Shore location. The filing named Shark Signs as the third-party vendor handling the installation. Just under three weeks later, Vuori opened its doors.
What This Means for You
Guests visiting Disney Springs can now browse Vuori’s athletic and lifestyle apparel in Town Center, adding another activewear option to the district’s growing lineup of retailers.
How do you feel about the ever-changing nature of the Disney Springs storefronts? Let us know in the comments down below!
