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Author Archives: Erica Lauren

Disney Just Made Another Major Executive Change To Reshape the Communications Structure

A large archway with "The Walt Disney Co." written in stylized letters and a Mickey Mouse silhouette over a gated entrance, with trees and office buildings in the background. A black car drives past the entrance.

Disney has been moving its executive chess pieces with notable frequency over the past several months and the pattern of promotions, departures, and structural reorganizations that has been playing out at the company’s highest levels tells a story about where Disney’s leadership is headed and how the organization is being rebuilt around the people Bob Iger and his team have ...

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Last Night Disney Finally Delivered a Promise They Made to Fans 9 Months Ago

Several characters on Whimsy the train during the Disney Starlight: Dream the Night Away Parade at Magic Kingdom Park

Magic Kingdom went years without a nighttime parade, and the absence was felt by anyone who remembered what the parks felt like when the streets of Main Street, U.S.A. came alive after dark with floats, music, and the specific kind of communal magic that only a Disney nighttime parade can generate. SpectroMagic was a generational touchstone for guests who grew ...

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Disney Confirms Final Judgment On 45-Year-Old Coaster After 15 Month Shutdown

Big Thunder Mountain Magic Kingdom

There are certain attractions at Walt Disney World that exist in a category beyond simply being popular rides. They are landmarks. They are the first things certain guests think of when they think of a specific park: the experiences that anchor entire vacation memories across generations of families who have been riding them since childhood and have since brought their ...

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Missing Disney Attraction at Magic Kingdom Has Returned and Wait Times Are Climbing

A bustling theme park with many visitors walking along a wide path. Colorful attractions, including futuristic structures and rides, are in the background, and people of all ages, including families, are enjoying their day in bright, sunny weather.

This morning at Magic Kingdom, something that has been missing from Tomorrowland for months returned, and the guests who walked through the park gates at 8 a.m. are among the first to experience it under full official operating conditions. The soft opening period, which gave early visitors a preview of the reimagined attraction over the past week, served its purpose ...

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After Falling in Front of Guests Disney Is Shipping Olaf Off to America

Olaf greets guests with open arms outside a glowing nighttime venue, spreading Frozen magic to everyone at the park.

There are moments in Disney Parks’ history that feel like genuine turning points, not the opening of a new land or the debut of a long-anticipated ride, but quieter, stranger, more personal moments that hint at something fundamentally different about what visiting a Disney park might feel like in the future. The BDX droids rolling through Galaxy’s Edgewere one of ...

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