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Disney Announces New Plastic-Free Packaging for Classic Dolls

Elsa, Jasmine, and Belle collectible dolls are showcased in eye-catching boxes inspired by their classic Disney Parks appearances, perfect for fans seeking the magic of their favorite characters at home.

Disney is celebrating Earth Month this April! One of their newest announcements including that starting today (April 19), their line of classic dolls will come in new plastic-free packaging throughout Disney properties and online. Check out the details below!

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A young Disney fan beams as she plays with beloved Disney character dolls, while nearby, a fellow guest sketches at a colorful table filled with classic Disney toys, dolls, and vibrant colored pencils—capturing the creative magic found in every corner of the parks.
Credit: Disney

As announced by Disney: “Just in time for Earth Day, we are announcing that starting today, our line of classic dolls will come in new plastic-free packaging available on shopDisney.com, Walt Disney World Resort, and Disney stores in North America, and coming soon to Disneyland Resort. The plastic-free packaging is made of sustainably sourced paper that is 100% recyclable, and it’s easy to open, too!” Check out the video below:

The current collection of classic dolls includes 15 Disney characters. The hope is that Disney fans will enjoy their new doll and then recycle the plastic-free packaging.

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A joyful girl dashes through a vibrant, playfully decorated room, clutching her favorite classic doll as if on an imaginary adventure, while a boy follows close behind with an open storybook—capturing the energy and wonder found in theme park kids' zones.
Credit: Disney

Will you be adding these classic dolls with new packaging to your Disney collection? Happy shopping and bettering the environment, Disney fans!

About Jamie Sylvester

I'm a Disney nerd! A kid at heart who loves the magic and memories of Walt Disney World. I follow all things Disney and enjoy the vacations, day trips, and weekend getaways, and geek out over the planning of such events. My goal is to experience as many Disney desserts and cocktails as possible! Married to another Disney nerd and blessed with a daughter and son, we thoroughly enjoy the magic at Disney and are here to help others experience the magic as well.