Shang-Chi And The Legend Of The Ten Rings” will be in theaters on September 3rd and only in theaters. In a recent interview, it seems that CEO Bob Chapek might regret this decision.
He confirmed that the movie will remain in theaters only for 45 days.
“On Shang-Chi, we think it’s actually going to be an interesting experiment for us because it’s got only a 45-day window for us. So the prospect of being able to take a Marvel title to service after going theatrical with 45 days will be yet another data point to inform our actions going forward on our titles. But once again, I’ll refer back to my previous answer. When we plan Shang-Chi that title was planned on being in a much more healthy theatrical environment. And at this point, unfortunately, due to distribution agreements that we have and due to just the practicalities of last-minute changes, it wouldn’t be possible.”
While “Shang-Chi And The Legend Of The Ten Rings” can’t go to Disney+ Premier Access, Bob Chapek did state that had he known what he knows now. He wouldn’t have made it a 45-day theatrical exclusive release.
So at some point, we have to put a stake in the ground and say, for example, Shang-Chi, that’s going to be a title that we’re going to put in the marketplace or Free Guy. That’s going to be a title that we’re going to put into the marketplace. Not knowing, again, three months earlier when you make that commitment, what exactly the marketplace is going to look like. But what I do think that says, Michael, it says that we value flexibility and we value to follow where the consumer is going to go.
“And while some of that’s uncertain, I think in terms of relative to where the rest of the market is, you see that we’ve got more flexibility in terms of how we program. And nothing is in stone because the marketplace is rapidly changing. But at some point, you’ve got to put a stake in the ground and say, this is what we’re going to do and that’s where we ended up on Shang-Chi and Free Guy, which are our next two titles out.”
We will have to wait and see what will happen after 45 days with the film. Will it move to a streaming platform?