Disneyland Plans to Manage Crowds with Annual Pass Changes

Disney previously announced in January they were cancelling all Disneyland Annual Passes and sunsetting the program as it currently is. While details on what the new program will look like are still vague, we are learning that Disney plans to use the Annual Pass program to manage crowds.

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As reported by OCRegister: “Disneyland plans to use changes to a new annual pass program and dynamic ticket pricing to help manage crowd levels when the Anaheim theme park reopens with attendance capacity restrictions following a yearlong coronavirus closure, according to Disney officials.”

“The new membership program will allow Disneyland to better manage crowd levels, according to Chapek. “We’re going to use that though in order to have an even better guest experience at Disneyland and really manage the crowd so that no matter what day you go to Disneyland you’re going to have an extraordinary experience,” Chapek said during the conference.”

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“Disneyland has recently expanded the use of a dynamic pricing model — charging more for tickets on busy weekends and holidays and less during the middle of the week. California theme parks will be required to cap attendance at 25% when they reopen in the least-restrictive yellow/minimal tier 4 of Gov. Gavin Newsom’s Blueprint for a Safer Economy. Disneyland plans to implement the dynamic pricing model “in a more profound and unlimited way” once the park reopens, Chapek said during the conference.”

Source: OCRegister.com