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Patent Filed By Disney to Read Guest Emotions and Customize Experiences at Walt Disney World and Other Theme Parks

The Orlando Business Journal has posted that Disney has filed a patent for a system that would be able to analyze the facial expressions of guests on attractions and then alter the attraction by adding extra movement to the ride vehicle, changing the scenery, creating more interaction, etc. that would help to ensure that the guest has the most enjoyable, engaging experience possible.  This would be done via cameras in the ride vehicles or possibly another device, like maybe Magic Bands.

Per the patent, “The technology would allow rides to adjust show content appropriate for pre-teens, teenagers or adults; or for thrill-seeking and non thrill-seeking passengers. The control system may also operate the vehicle to address (e.g. even solve in some cases) motion sickness issues for passengers such as by adjusting speed or movement patterns of a vehicle. [Through RFID or some other identifying system] access one or more ride experience goals (or expectations) for the occupant. For example, the occupant may simply desire transportation while in the automated trackless vehicle and, hence, will not be wanting to interact with to be entertained by external display systems. In other cases, though, the occupant may have provided goals/expectations (e.g. by completing a questionnaire on a website or the like) that indicate they want to be educated during the ride, be entertained in a particular manner during the ride, be informed of sales on services or merchandise during the ride, and so on. In the same or other cases, the goals/expectations may indicate whether the ride experience should be thrilling, as smooth as possible, or something in between.”

We don’t know yet which attraction(s) would first see this technology added and to what level it would be incorporated, but we now that it will be awesome!  We will keep you posted as we learn more about this development.

Photo and Source Credit:  Orlando Business Journal

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About Christy Caby

I am a diehard Disney fanatic! I fell in love with all things Disney from an early age and that only increased once I first visited Walt Disney World! It led me to complete a yearlong Disney College Program working at merchandise locations within Disney’s Hollywood Studios (Disney-MGM Studios at that time) and I worked for Disney Parks & Resorts Technology in Project/Program Management. Now I get to write about Disney and help others plan their magical vacations! Disney holds a special place in the hearts of my entire family as my husband proposed there, we honeymooned there, took trips while pregnant with each of my boys and have visited with them many, many times from 8 weeks old through now. One of my favorite memories from each trip is always the look on my kids’ faces the first time they see the castle. I’d love to help you plan your magical vacation! Request a free quote at http://magicalvacationplanner.com/staff/christy-caby/ or look for me on Facebook at https://www.facebook.com/christy.caby. Have a magical day!