Theaters Upset with Disney+ For Black Widow’s Drop This Weekend

credit: disneyplus
credit: disneyplus

Black Widow hit the theaters with force last weekend pulling in over $200 million globally, but this second weekend that box office numbers aren’t as strong.  This has caused some experts to speak out about streaming and Disney+.

This weekend, Black Widow pulled in $26.25 million at the US box office, dropping 67%.  Many are looking for to the release on Disney+ Premier Access as the cause for that drop.

With the National Association of Theatre Owners, who are the industry’s main lobbying arm, released a statement saying:

Despite assertions that this pandemic-era improvised release strategy was a success for Disney and the simultaneous release model, it demonstrates that an exclusive theatrical release means more revenue for all stakeholders in every cycle of the movie’s life.

Theaters are hoping that business is going back to normal; however, the big drop shows that maybe were aren’t there yet,  It seems many still don’t feel safe to return to a crowded theater or they prefer the comfort of their own house.

So far, Disney has released four films on Disney+ Premier Access, with “Jungle Cruise”, set to follow suit later this month.  Disney will have its own data to decide if Premier Access will continue, regardless of theater chains try to damage the idea of Disney+ Premier Access to protect their own interests.

Source: whatsondisneyplus

About Jennifer Retzlaff

My name is Jennifer Retzlaff and I became a lifelong Disney fan during my first trip to Walt Disney World in 6th grade. From that moment, Disney became a big part of my life. I live in Iowa with my husband and two kids who are growing up too quickly for my liking. I started introducing my love for Disney early to my family with a Disney honeymoon and then trips when our youngest of 18 months. Since then, our family has been to Walt Disney World over five times and we continue to plan and dream for the next trip. I love the magic that Disney brings to people through the theme parks, cruises, adventures and movies they create. As a teacher, I try to bring that magic into my classroom to help kids believe that “If You Can Dream It, You Can Do It.” I recently reached a dream of mine as I joined Magic Vacation Planner as a personal travel advisor. With this team, I can now help others plan magical vacations. As a passionate writer, I also have my own blog at magicalvacationsbyjen which is also where you can follow me on instagram for trip reviews along with tips and tricks for your next magical vacation.