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Bob Chapek, Chief Executive Officer, The Walt Disney Company, participated in a virtual question-and-answer session at the J.P. Morgan Global Technology, Media and Communications Conference on Monday, May 24, 2021. While we previously shared details regarding park capacity, Chapek also discussed technological improvements and how they are here to stay.
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Chapek noted that while the parks were closed, Disney was able to make technological improvements by revisiting some of their legacy operations to see how they could be improved to help with yield and guest experience. Some of these changes are here to stay and are likely to impact “prospects well beyond COVID”, according to Chapek. Chapek discussed how Mobile Food ordering has skyrocketed and even something like contactless check-in at the resorts is beneficial. He discussed the unprecedent demands met with Star Wars: Rise of Resistance, and how virtual queues prevent people from spending too much time in lines and in queues. Disney really had to re-contemplate how they run business and introduced the new park reservations system at Disneyland, not unlike the one at Walt Disney World, to strategically manage attendance versus price.
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Are you happy to hear these changes are likely here to stay? To listen to the full podcast, visit The Walt Disney Company website.
