DisneyTips.com Your Guide To A Great Disney Vacation
At a recent conference that Bob Iger attended, the Morgan Stanley Technology, Media & Telcom Conference, he discussed Disney’s tiered ticket pricing strategy and objectives. Walt Disney World tickets are priced with a pricing structure that varies depending on the season and which dates are peak dates. Tickets during the spring break season, summer and major holidays are typically among the most expensive days to visit Walt Disney World with the tiered pricing. At the conference, Bob Iger discussed how this pricing structure helped improve the guest experience by discouraging some from selecting those days to visit, while also helping the company’s bottom line. It looks like we will also see even more tiered pricing in the future with the addition of multi-day peak ticket pricing. We don’t have the details yet on what that pricing structure might look like or when it would be implemented, but it definitely appears to be something that is on the way.
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This update comes after Walt Disney World saw a price increase across the board for park tickets for the 2018 season. Price increases typically occur every year across all of the theme parks in Central Florida, not just the Walt Disney World parks.
What would you all think about tiered pricing for multi-day park tickets?
