Why Launching Disney+ Was a Major Risk

In a recent interview Walt Disney Executive Chairman Bob Iger discussed the decision for Disney to pivot to Direct To Consumer and the risk of the launch of Disney+. According to Iger, this was a “tremendous risk”.


Iger in the interview discussed how the major risk was the decision to pivot strategically to OTT, DTC digital entertainment platforms” Disney+, Hulu and ESPN+ from linear channels, cable and satellite.

The risk was around the technology and execution of and if it would all work seamlessly as well as the uncertainty if consumers would pay a monthly fee for these services.


Iger states, ““It was a triple threat from a risk perspective. It’s incredible to think it was less than two years ago. It all worked out”. As people have become more comfortable staying home to watch movies and shows, especially during these unique times, it has really helped this business take off.

You can see the full interview here:

credit: whatsondisneyplus

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About Jennifer Retzlaff

My name is Jennifer Retzlaff and I became a lifelong Disney fan during my first trip to Walt Disney World in 6th grade. From that moment, Disney became a big part of my life. I live in Iowa with my husband and two kids who are growing up too quickly for my liking. I started introducing my love for Disney early to my family with a Disney honeymoon and then trips when our youngest of 18 months. Since then, our family has been to Walt Disney World over five times and we continue to plan and dream for the next trip. I love the magic that Disney brings to people through the theme parks, cruises, adventures and movies they create. As a teacher, I try to bring that magic into my classroom to help kids believe that “If You Can Dream It, You Can Do It.” I recently reached a dream of mine as I joined Magic Vacation Planner as a personal travel advisor. With this team, I can now help others plan magical vacations. As a passionate writer, I also have my own blog at magicalvacationsbyjen which is also where you can follow me on instagram for trip reviews along with tips and tricks for your next magical vacation.