A woman planned to raise money for UNICEF through donations made on crowdrise.com as she rode It’s a Small World in Magic Kingdom at Walt Disney World from open to close on Thursday, February 2, 2017. The hours of operation on that day were 9AM – 8PM, so that would be 11 hours straight of It’s a Small World. She planned to post live updates to Facebook and Twitter. She was wearing a sign saying what she was doing and logging the number of times she rode the ride as well as the total donations. At some point in the day she was stopped by Disney management and asked to either quit riding the attraction or shut down the website. She ultimately ended up leaving the theme park as she felt that she would be watched if she stayed. She has currently raised $2,750 for UNICEF.
While the intentions are good, Disney is very protective over their brand and what is carried out within the theme parks. Disney is big on fundraisers and giving back, but this is probably a scenario where Disney should have been contacted and all rules and guidelines researched before attempting this kind of fundraiser.
Photo and Source Credit: WDW Info