Disney Stock Drops After Bad News

Iger Disney Stock

Stock in the Walt Disney Company has been a wild ride over the past few years. It reached all-time highs in 2021 and then faced massive sell-offs.

disney stock

Credit: DisneyTips

Although many people criticized Bob Chapek’s running as CEO when he took over in February 2020, the stock price today is similar. When Chapek left, it sat at $91.80; today, it sits at $91.99.

RELATED: Iger Responds to Whether He Regrets Appointing Chapek as Disney CEO

Many people believed that the return of Bob Iger as Disney’s CEO would be just the shot in the arm the company needed after Chapek’s reign. As CEO, Chapek got the company involved in a fight with Governor Ron DeSantis, hiked theme Park prices (and cut Resort benefits), and Disney stock price dropped 37%. However, Bob Iger’s leadership doesn’t seem to be turning anything around – at least not during these first six months.


Credit: Disney

RELATED: Disney’s Bob Iger Threatens Florida

It was announced at the earnings call this past Wednesday (May 10, 2023) that Disney+ had lost 4 million subscribers, and Bob Iger also signaled that there were no significant changes in the feud with the Florida governor. In fact, comments made by Iger implied that due to the legal battles with Ron DeSantis, Disney might be halting plans to invest in their Florida theme parks. If that is true, it doesn’t do much to help investors feel confident in the company’s future.

RELATED: Disney/DeSantis Feud May Benefit Disney Guests

Bob Iger has walked back some of the controversial decisions made by Bob Chapek, such as charging for parking when staying at a Disney Resort. Benefits such as these may ease the burden of planning a Walt Disney World vacation, but the Walt Disney Company is trying to spin many plates at once. In addition to theme Parks and Resorts, they also have box office numbers that have been inconsistent at best and Disney+ numbers that continue to fall worldwide for the second quarter.


Credit: Disney

RELATED: Disney Dealt Another Massive Blow

If Bob Iger has any tricks, now is the time to use them. Disney was once the leader in entertainment and tourism but now seems to need help in both sectors. In contrast, other films such as Super Mario Bros. (2023) and theme Park companies (Univeral Studios) seem to be gaining on Disney’s market share.

despicable me minion mayhem

Credit: Universal

In 10 years from now, will the Walt Disney Company look the same as it does today? Time will tell…

About Steven Wilk

Steven has a complicated relationship with Disney. As a child, he visited Walt Disney World every few years with his family. But he never understood why kids his age (and older) were so scared of Snow White or Alien Encounter. He is a former participant of the Disney College Program (left early…long story), and he also previously worked in Children’s publishing, where he adapted multiple Disney movies and TV shows. He has many controversial opinions about Disney…like having a positive view of Michael Eisner, believing Return of the Jedi is superior to The Empire Strikes Back, and that Toy Story Land and Galaxy’s Edge should have never been built (at least not at Hollywood Studios). Every year for the past two decades, Steven has visited either Walt Disney World, Disneyland, Aulani or went on a Disney Cruise. He’s happy to share any and all knowledge of the Disney destinations (and he likes using parenthesis a lot…as well as ellipses…)