A New ‘Encanto’ Experience Is Coming to Walt Disney World This Year

Hoping to see more of Encanto (2021) at Walt Disney World? You are not alone!

The hit Disney animated film that went viral on social media for its characters and the addictive soundtrack has been slowly making its way into Disney theme parks, but so far, most of the excitement has focused on Disneyland. At Walt Disney World, Guests have been able to spot Mirabel Madrigal in one of the Magic Kingdom’s character cavalcades, and new costumes from the film have been added to Bibbidi Bobbidi Boutique, but other Encanto experiences have been limited so far on the East Coast.

Disney Adventure Friends Calvalcade

Credit: Disney

RELATED: ‘Encanto’ is Coming to the Magic Kingdom in an All-New Way!

Later this year, a new Encanto experience will make its debut at Walt Disney World, though, all thanks to runDisney! According to the official runDisney blog, the film will be featured (among others) that fit the theme of this year’s Disney Wine & Dine Half Marathon Weekend. runDisney notes:

When you run the 2023 Disney Wine & Dine Half Marathon at Walt Disney World Resort, or in any destination of your choosing as a virtual participant, you’ll be cheered on by none other than Mirabel and the family Madrigal!

Participants are invited to pull up a chair at the family table and join the family Madrigal on a journey to discover what else they can do when they push through the surface pressure! What better way to celebrate an accomplishment, like crossing that coveted finish line, than with good food and good company?

Encanto 2023 runDisney Wine & Dine Weekend

Credit: runDisney

RELATED: Get Ready to runDisney Around Disneyland Once Again

Whether you participate in the half marathon at Walt Disney World this fall or register to complete your own race virtually, you can rest assured knowing that the race theme (and accompanying swag like t-shirts and medals) will celebrate this beloved animated film.

Encanto artwork for the 2023 Wine & Dine Marathon Weekend

Credit: runDisney

RELATED: Walt Disney World Dates for your 2023 Diary

We at Disney Tips will continue to monitor updates to this year’s runDisney event calendar, and will be back with more information as we have it. In the meantime, visit to see which races have already been confirmed and when registration will open up.

About Brittany DiCologero

Brittany is a New England-based writer focused on the history of the Walt Disney World Resort. She is the author of "Red, White, and Disney: The Myths and Reality of American History at the Walt Disney World Resort," and "Brittany Earns Her Ears."