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“It Looks Like an Airport”: Disney World Fans Turn on Disney’s Makeover of EPCOT

Spaceship Earth in EPCOT at Walt Disney World Resort
Credit: Disney

Last week, I wrote about what is happening to Walt Disney World’s hotels.

The short version is that the whimsy is going. One resort at a time, the heavily themed rooms are being replaced with something cleaner, calmer, and considerably more neutral. Muted palettes. Simple lines. A framed character silhouette where a full mural once stood. It looks nice. It also looks like a Marriott with Mickey on the wall.

We argued that Disney is drifting toward a hotel aesthetic that could belong to any upscale chain, and that something real is lost when a resort stops announcing what it is the second you walk through the door.

Turns out fans have been making that same argument about a theme park.

A Reddit thread this week reopened the debate over EPCOT’s transformation, specifically the front half of the park, and specifically one store. The conversation got long fast, which tells you this has been sitting under the surface for years.

EPCOT is my favorite park. I want that on the record before I say the rest of this.

Because the front of it, the part fans call the spine, has become what I can only describe as the corporate center of EPCOT.

Spaceship Earth as seen from World Celebration at EPCOT.
Credit: Jeremy Thompson, Flickr

The Store That Started It

The thread was titled bluntly. Mouse Gear to Creations Shop is one of the biggest downgrades in Walt Disney World history.

Mouse Gear was industrial, loud, and covered in oversized gears and neon. It is committed to a look. Creations Shop, which replaced it, is bright, white, open, and smooth.

One commenter summed up the shift in a single line. “Really sad how they took all the theming and charm just to make them look like airports,” wrote user RoliePolieOlie__.

Another was blunter. “Creations Shop has all the charm of a Target.”

I will give Creations one thing. The carpet in Mouse Gear had to go. Anyone who spent time in that store remembers the smell, and no amount of nostalgia fixes that.

But there was a version of this renovation where Disney kept the fun and lost the carpet. That version did not happen.

creations shop entry
Credit: Disney

The Same Thing Happened at Disney Springs

World of Disney at Disney Springs went through its own version of this, and fans in the linked thread immediately compared the two.

World of Disney was the highlight marquee store at Disney Springs. I don’t even want to walk into it now because of how shockingly bland it looks,” wrote user Spongebob226. “Like, my local Disney store at the mall should not outshine this store.”

Another described walking in ready to spend money on a Loungefly, a Spirit Jersey, and ears, and walking out having bought nothing at all.

That is the part Disney should actually care about. Not the sentiment. The receipt.

Guests enjoy a sunny day at Disney Springs outside of the World of Disney store
Credit: Disney

The Argument About Why

Several commenters landed on the same theory: that a plain store makes the merchandise stand out.

“Their genuine theory is if they make the store as dull as possible it’ll make the actual merchandise pop and therefore sell more,” wrote user ChampionTimes99. “I would go into Mouse Gear all the time but now with Creations Shop I almost never visit.”

The reply underneath it is the sharpest thing in the whole thread.

“Which makes no sense bc when the stores were really themed and unique I would always make a point to go check them out as part of the park experience,” wrote user nicktorious_, “and end up leaving with some item I wouldn’t otherwise have bought. Now I can just avoid the bland stores altogether.”

That is the flaw in the whole strategy. A themed store was a destination. People walked in because the room was interesting, and then they bought something. Strip the room, and you have removed the reason to walk in at all.

Others pointed to operating costs. “It’s cheaper to clean and maintain sterile, generic spaces filled with tile floors and easily replaced mass produced fixtures,” wrote user Ok_Objective_9524. “I hate it.”

mouse gear
Credit: Disney

It Is Not Just the Store

The thread widened quickly, because the store was never really the whole complaint.

“Really the whole renovation in the middle of EPCOT there is a downgrade,” wrote user captainwizeazz. “The fact there is some boring planter in the middle and not even any moving water or fountain is terrible.”

Others listed what disappeared along the way. The fountain. Electric Umbrella. Fountainview. The Communicore buildings. The fiber optic walkway that was installed never worked properly and is now being removed.

“Something fun, flashy, and colorful to something boring, monotone, and gray,” wrote user Infinite-Dinner1725.

And one commenter said the thing I have been circling for two weeks now.

“I want the company to embrace some maximalism,” wrote user Arctic_Dreams. “Embrace being a fun theme park with characters and whimsy. Not everything needs to be white, beige, and sterile.”

What Future World Actually Was

Here is what I think keeps getting missed in this conversation.

Future World was not just decorated. It had a thesis. It believed something specific about tomorrow, and the architecture argued for it. The shapes were strange because the future was supposed to look strange.

Whether or not you loved every inch of it, you always knew what the park was trying to say.

The current spine says nothing. It is pleasant. It is walkable. There are trees, planters, and shade, and some guests genuinely prefer it, which is fair. One commenter in the thread said plainly, “I like Creations. I think it is fresh and bright.”

But pleasant is not a point of view.

Spaceship Earth in Disney World's EPCOT park on a sunny day
Credit: Erica Lauren, Inside the Magic

Where This Leaves Us

The through line between the hotels and EPCOT is the same instinct. Smooth the edges. Reduce what has to be maintained. Build something that will not look dated in ten years.

The problem is that Disney’s entire competitive advantage was being willing to look like nothing else. A themed hotel room and a store shaped like a machine were never efficient. That was the point.

Fans are not asking for the carpet back. They are asking for a park that commits to something again.

Source: r/WaltDisneyWorld thread on Mouse Gear and Creations Shop.

About Erica Lauren

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