Jurassic World’s Next Big Experience Takes the Franchise Beyond Universal Studios

For years, the Jurassic World franchise has brought dinosaurs to life in Universal Studios theme parks, where guests can experience thrilling rides like VelociCoaster and Jurassic Park River Adventure.

Now, the Jurassic experience is venturing beyond the parks to Bangkok, Thailand, delivering an all-new attraction that promises to be unlike anything fans have seen before.

A brand-new walk-through attraction, titled Jurassic World: The Experience, is set to open in 2025. This massive 6,000-square-meter area is being developed by NEON, Asset World Corp (AWC), and Universal Live Events & Location-Based Entertainment.

Unlike Universal Studios’ theme park rides, this new experience will focus on deep immersion, allowing guests to interact with life-sized animatronic dinosaurs in carefully re-created environments from the Jurassic World films.

Per the official press release on Neonglobal.com published in December, Jurassic World: The Experience is a “newly imagined walk-through journey specifically curated for Asiatique The Riverfront Destination,” a location famous for its culture, entertainment, shopping, and restaurants.

The new attraction is being designed by the same team behind Jurassic World: The Exhibition, a globally successful traveling exhibit that has appeared in cities like Los Angeles, London, and Melbourne.

Watch the trailer for the London ExCel version in 2022 (now closed):

Related: ‘Jurassic Park’ Sequel Unleashes an Invincible Prehistoric Predator

Jurassic World: The Exhibition finds visitors stepping into a fully realized version of Isla Nublar, the setting of the Jurassic World movies. Dense jungle pathways, cutting-edge laboratory re-creations, and encounters with some of the franchise’s most iconic dinosaurs make it one of the most immersive experience in the franchise.

Executive Chairman & Group CEO of NEON Mr. Ron Tan emphasized that this latest project will build on that success.

“With our track records of sold out shows in cities around the world, we are confident that this immersive spectacle in Thailand will raise the bar even higher, exceeding every expectation to deliver an unparalleled experience into Jurassic World,” he said.

To enhance the atmosphere further, guests will also have the opportunity to visit a Jurassic-themed café and restaurant, offering unique food and beverage options inspired by the prehistoric franchise.

With the upcoming release of Jurassic World Rebirth (2025), the next installment in the legendary franchise, Universal is making it clear that the Jurassic brand is expanding far beyond theme park rides.

Fans of dinosaurs, adventure, and interactive storytelling will have a lot to look forward to when Jurassic World: The Experience opens its doors in 2025.

Are you a fan of the Jurassic theme park attractions? Let us know in the comments!