It’s a question I’m sure many Disney fans have pondered over the years. Wouldn’t it be amazing to live in a Disney-inspired neighborhood? The thought may have seemed outlandish back then, but now, Disney fans’ dreams are becoming a reality.
In February this year, Disney announced an exciting new project, with plans to bring a master-planned community to Rancho Mirage, a charming city near Palm Springs in Southern California. Entitled Cotino, a Storyliving by Disney community, the venture will include a grand total of 1,700 dwelling units for homeowners of all ages. It will offer a variety of homes to choose from, including condos and single-family houses.
The neighborhood will act as a Resort in a way, with specialty shopping, dining, and entertainment options. Disney has zoning approvals to develop a hotel and an oasis that will feature a promenade area.
Plans to include a beach and recreational water activities are also in the works, available to the general public via day pass. The project is truly an unprecedented venture, with Disney fans anxious for updates about its development.
Yesterday, Disney Parks released a new commercial on YouTube, advertising Cotino. Entitled “Write The Next Chapter Of Your Life With Disney,” the preview is sure to entice fans of the exciting endeavor.
https://youtu.be/NsvA8ZkdL4Q
The video opens with a reference to “The Disney Touch,” which “can transform magical stories into unmatched experiences.” Idyllic scenes from Disney Parks and Resorts are shown, with happy Guests in the forefront.
The preview continues, informing viewers that Disney is introducing something new, “Charming new home communities where Disney storytelling takes on a personal style.” Like the many heartwarming stories Disney tells in their beloved films, the advertisement focuses on how life is “Your story.”
Disney advertises Cotino as “a place where gathering spots foster new friendships.” With references to Disney magic and “that unique Disney touch,” the commercial includes a close-up of the mouse that started it all and his beloved creator, Walt Disney.
Disney closes the video by inviting fans to, “Come write the next chapter in the story of your life.” It’s almost surreal to think this project is actually happening and based on the commercial; it seems this may only be the beginning for Disney when it comes to building communities.
It’s an exciting venture that will no doubt appeal to many. So, where do we sign up?!