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Disney World Experiences Significant Drop in Attendance, Fans Question What’s Next

Epcot Spaceship Earth
Credit: Walt Disney World

Walt Disney World Resort opened in 1971 and has become one of the most iconic and beloved entertainment destinations worldwide. Disney World is home to four theme parks, two water parks, numerous hotels, and entertainment venues, captivating millions of guests each year with its enchanting atmosphere and immersive experiences.

crowds walt disney world magic kingdom florida cinderella castle

Credit: Disney

From the moment guests step foot onto Main Street, U.S.A., in the Magic Kingdom, they are transported into a realm of fantasy and wonder. Each park within Disney World offers its own unique lands, attractions and much more. Guests can spot the futuristic landscapes of EPCOT, the wild adventures of Disney’s Animal Kingdom and the movie magic of Disney’s Hollywood Studios provide endless entertainment and excitement for guests of all ages.

However, from time to time, while Walt Disney World Resort is a popular tourist location, they see a decline in guests heading to Disney World. The earnings for the first quarter of 2024 reveal a mixed picture for Disney parks, with domestic revenue totaling $6.3 billion, reflecting a 7% increase from the previous quarter.

bob iger and Disney

Credit: Disney

While Disney is still in the business of making money, one thing they have noticed about guest decline is a decrease in the number of guests visiting and lodging at Walt Disney World Resort compared to the same period last year, which coincided with the resort’s 50th Anniversary celebration.

Another reason for seeing a decline is that inflationary pressures have led to higher operational costs, impacting the overall financial performance of Walt Disney World. This includes increased expenses related to staffing, maintenance, and other operational aspects necessary for maintaining the park’s high standards.

Disney-money

Credit: Disney, Canva

Due to the decline of guests at Disney parks, some of the changes made by the company may have dampened the appeal of a Disney vacation. With rising Disney World ticket prices, the introduction of variable pricing structures like Disney Genie+, and increased costs for food and merchandise have led some guests to reconsider the value proposition of visiting Walt Disney World.

The Walt Disney Company may need to explore various strategies to address this trend, such as adjusting pricing models, enhancing guest experiences, or launching targeted marketing campaigns to reinvigorate interest in visiting the iconic resort.

Do you think the guests’ decline is due to Disney World’s prices now?

This post Disney World Experiences Significant Drop in Attendance, Fans Question What’s Next appeared first on Disney Dining.

About Brittni Ward

Brittni is a Disney and Universal fan; one of her favorite things at both parks is collecting popcorn buckets. While at Disney World Resort, Brittni meets the princesses and rides Kilimanjaro Safaris. At Universal, Brittni enjoys the Minions and watching Animal Actors on Location! When not at Disney World Resort or Universal Orlando, Brittni spends time with her family and pets.

2 comments

  1. I have booked a one night trip for February 26, 2024 at the Contemporary and tickets for 1 day for 3 adults and my 4 year old granddaughter and it is going to cost me 1200.00 for 1 day. No meals included, no perks. That is why you are not getting more people. I had to decide if I wanted to be able to experience the day with my granddaughter but realized very quickly I wouldn’t be able to afford breakfast with any of the characters or express tickets. We will have to leave the park to be able to afford to eat dinner. I will bring a small lunch sack with water and sandwiches in case they get hungry. Not everyone can afford to enjoy the Disney experience, but I will at least take her for the day and do as much as we can in the time allowed.

  2. I think the decline in WDW attendance is a combination of factors. Cost is a big one, coupled with the inflation on everything we have experienced since 2020. There just isn’t much money available for anything else. Add to this the so-so new creative releases which aren’t compelling families to go see their new heroes. Lastly, Bob Iger’s culture war has driven away a segment of Disney’s historically loyal guests. I just visited the Disney Family Museum in San Francisco. Walt said his goal was to structure all their efforts around family entertainment; movies, film shorts, Disneyland and the then budding Disney World. It is this traditional family unit that Bob Iger has discarded. This is why business is down.

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