Disney World’s Latest Immersive Experience May Be Struggling to Entice Guests

The Walt Disney World Resort has seen several new experiences open to Guests over the last year, including attractions like Guardians of the Galaxy: Cosmic Rewind in EPCOT, new dining experiences like the BoardWalk Deli at Disney’s BoardWalk Inn, and even a new fully immersive two-day adventure aboard the Star Wars: Galactic Starcruiser.

The majority of Disney’s newest experiences seem to be successes so far, especially Guardians of the Galaxy: Cosmic Rewind, the Resort’s newest roller coaster, as it continues to operate using a virtual queue system. The same may not be true for other experiences, however, as it seems like one of Disney’s newest offerings is struggling to draw in Guests.

Star Wars Galactic Starcruiser

Credit: Disney, David Roark, photographer

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Since its launch in March 2022, the Star Wars: Galactic Starcruiser has largely received overwhelmingly positive reviews from Guests who have experienced the immersive voyage first-hand and mixed opinions from fans who have not taken the trip.

Of course, the prohibiting price point of this experience (starting at roughly $4,800 for two Guests on a two-night voyage) has kept many from booking it, and has, for all of the obvious reasons, contributed to the mixed perceptions by fans.

Star Wars: Galactic Starcruiser

Credit: Disney, Matt Stroshane, photographer

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A quick look at the availability calendar for the Star Wars: Galactic Starcruiser reveals very few sold-out voyages between this writing on January 16, 2023, and the end of September 2023. Despite Disney’s previous tips to plan around flexible travel dates if you are able to as voyage availability could be limited, it seems Guests interested in the intergalactic experience will have no shortage of dates to choose from.

Guests who have experienced the Star Wars: Galactic Starcruiser recently have also reported few crowds during their voyages. TikTok user @ournextgreatadventure_ recently shared a video of a totally empty Star Wars: Galactic Starcruiser, noting that even though this footage was taken early in the morning, his voyage was only about 50% full:


Our voyage was only like 50% full, and the early mornings literally felt like I was the only one on the ship. I love this place. #halcyon #halcyonstarcruiser #galacticstarcruiser #galacticstarcruiserhotel #starwarsgalacticstarcruiser #starwars #disneyworld #disneyresort #disneycruise #distok

♬ The Force Theme (From “Star Wars”) – Piano Version – Patrik Pietschmann

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Disney did just release the first discounts for this immersive experience late last year, but savings are limited, and the price point is still prohibitive for many Guests, especially for a stay that would only last for two nights. Disney does typically raise and lower prices based on availability and demand for its other accommodations, but the inclusive nature (in terms of dining, entertainment, and a theme park excursion to Batuu in Star Wars: Galaxy’s Edge at Disney’s Hollywood Studios) aboard the Halycon ship could certainly complicate this.

The official description of the Star Wars: Galactic Starcruiser per Disney’s website reads:

Star Wars: Galactic Starcruiser is a revolutionary new 2-night experience where you are the hero. You and your group will embark on a first-of-its-kind Star Wars adventure that’s your own. It’s the most immersive Star Wars story ever created—one where you live a bespoke experience and journey further into a Star Wars adventure than you ever dreamed possible.

We will continue to monitor the availability and Guest reception of the Star Wars: Galactic Starcruiser as the experience nears its one-year anniversary this spring here on Disney Tips.

About Brittany DiCologero

Brittany is a New England-based writer focused on the history of the Walt Disney World Resort. She is the author of "Red, White, and Disney: The Myths and Reality of American History at the Walt Disney World Resort," and "Brittany Earns Her Ears."