Steep Discounts Appear at One Disney Resort This Summer, Prices Slashed by 50%

It’s not often that merchandise at a Disney park is marked down — especially not by half. Yet this summer, guests are noticing unusually steep discounts on hoodies, mugs, and plush toys at one resort, raising eyebrows across the fan community.

The shift comes as the broader cost of visiting theme parks has reached record highs. In the United States, a single adult ticket to Disneyland can now cost over $200, with add-ons like Lightning Lane tacking on even more. Meals, merchandise, and experiences all follow suit.

Credit: Disney

For travelers priced out of domestic parks, overseas resorts have become an increasingly attractive option. Tokyo Disney Resort offers admission as low as $55. And now, another park is quietly emerging as both a more affordable and more ambitious alternative — one where deep discounts aren’t just welcomed, but required by law.

Biannual French Sale Hits Disney Resort

In France, national regulations limit when businesses can sell products at a loss. Known as les soldes, these government-mandated sales occur just twice a year — once in winter and once in summer. This year’s summer period runs from June 25 to July 22, 2025.

At Disneyland Paris, that means sharp markdowns across its boutiques. Guests visiting during this window are seeing discounts of up to 50% on select merchandise, including Spirit Jerseys, apparel, homeware, and souvenirs. According to DLP Report, the discounts began on Wednesday and cover items throughout the resort.

🛍 The Summer Sales have officially started at Disneyland Paris, with big discounts on select collections until July 22. pic.twitter.com/5NshTElAmU

— DLP Report (@DLPReport) June 25, 2025

Disneyland Paris is required to follow the same rules as any other French retailer. Marked-down items must be clearly labeled with their original and sale prices and kept separate from regular stock. And for those willing to wait, deeper cuts could be on the way — last summer, some products were reduced by as much as 70 percent as the sales period progressed.

These savings arrive at a time when more international visitors are reconsidering where they get their Disney fix. With standard admission starting at just $75 — and falling further with packages like the Friends & Family offer — Disneyland Paris already offers some of the lowest prices across the Disney portfolio.

A Resort in Transition

The sale also coincides with sweeping changes across the resort. Walt Disney Studios Park is undergoing a major rebrand with its transformation into Disney Adventure World. The first step came in May with the debut of World Premiere Plaza, a new entry area styled after a glamorous Hollywood backlot, complete with the Hollywood Gardens Restaurant and Mickey’s of Hollywood boutique.

Still to come are two major new lands. World of Frozen, also referred to as the Kingdom of Arendelle, will include a boat ride, character dining, and lakeside shopping. It will be followed by a Lion King-themed area featuring a Pride Lands flume ride and African-inspired dining concepts.

Credit: Disney

Both areas will be linked by Adventure Way — a new promenade featuring a Tangled-themed spinner, an Up-inspired attraction, and Regal View Restaurant & Lounge, offering elevated views over the central lake. The expansion aims to give the park the kind of immersive cohesion it’s long been criticized for lacking.

Elsewhere, Disney Village is mid-renovation. Once defined by its original 1990s style, the retail and dining district is being overhauled with new storefronts like Deco by Disney, Disney Glamour, and a revamped LEGO Store. A modernized McDonald’s is currently under construction and slated for a 2026 opening.

Hotels Join the Overhaul

Disney Sequoia Lodge — the resort’s rustic, lodge-style hotel overlooking Lake Disney — is next in line for renovation. Beginning in 2026, the hotel will be updated in phases, with more than 1,000 rooms refreshed. The redesign will brighten spaces while preserving its woodland aesthetic and expanding beyond its current Bambi-focused theming.

Credit: Disney

“The design will pay homage to the beauty of nature to the next level, while taking inspiration from the forests following the tradition started by Walt Disney and his team of animators,” Disneyland Paris explained. “Every space, from the rooms to the lobby, as well as the shopping and dining locations, will be reinvented as an ode to wildlife, offering the perfect environment to unwind and let one’s mind wander.”

At Disney Davy Crockett Ranch, cabin replacements are already underway. The resort’s 584 units are being reimagined with interiors inspired by Donald Duck, Daisy Duck, and the Junior Woodchucks. Guests can now book stays in the new accommodations for travel beginning after summer 2025.

Do you plan on visiting Disneyland Paris anytime soon?