Native Activists Urge Allies to Boycott ‘Avatar: The Way of Water’ As Offensive James Cameron Quote Resurfaces

Anybody who has seen either Avatar (2009) or Avatar: The Way of Water (2022) will notice the undeniable similarities between the fictional alien race, the Na’vi, and indigenous cultures around the world.

While some audiences see the similarities and think of them as inspiration James Cameron took or as a roundabout way of representation, other audiences see something much more offensive: cultural appropriation.

RELATEDDisney and James Cameron Slammed For ‘Cruel’ ‘Avatar’ Dolphin Stunt

Over ten years ago, The Guardian wrote a report about James Cameron’s efforts to stop a dam from being built, which would affect the quality of life of a nearby Amazonian tribe. In the article, the Avatar creator makes direct comparisons between the dire real-life situation the indigenous tribe was experiencing and the plot of his film.

boycott avatar

Credit: @asdza_tlehonaei on Twitter

RELATEDAs ‘Avatar: The Way of Water’ Rolls Into Theaters, Fans Dive Headfirst Into the Stands

To make such a comparison as if they’re on the same level is offensive enough. However, James Cameron took it a step further.

In the original article, Tom Phillips writes:

“I felt like I was 130 years back in time watching what the Lakota Sioux might have been saying at a point when they were being pushed and they were being killed and they were being asked to displace and they were being given some form of compensation,” he said. “This was a driving force for me in the writing of Avatar – I couldn’t help but think that if they [the Lakota Sioux] had had a time-window and they could see the future… and they could see their kids committing suicide at the highest suicide rates in the nation… because they were hopeless and they were a dead-end society – which is what is happening now – they would have fought a lot harder.”

boycott avatar

Credit: @asdza_tlehonaei on Twitter

RELATEDEven More New ‘Avatar’ Eats Coming to Pandora at Disney World

Although over ten years old, this quote has resurfaced instantly. Fans and activists alike are appalled at how insensitive, and offensive Cameron’s implication is. Many would find the comparison offensive, but to imply that an oppressed people could have, or perhaps should have, fought harder against their oppressors is something else entirely.  Not to mention describing their society as “hopeless” and “dead-end.”

Not only has this quote resurfaced, but so have claims of ‘Blueface.’

boycott avatar

Credit: @asdza_tlehonaei on Twitter

Now that Avatar: The Way of Water has arrived in theaters after over a decade since the first Avatar film’s release, claims of cultural appropriation and ‘Blueface’ have resurfaced. Although African American and Indigenous actors played many Na’vi characters in the first Avatar film, many key characters in Avatar: The Way of Water were played by non-Native actors and actresses in a practice coined as ‘Blueface.’

What are your thoughts on this controversy?

About Isabella Reimer

Isabella Reimer grew up visiting Walt Disney World and relocated to Central Florida to be even closer to The Most Magical Place on Earth. She earned her Bachelor’s from Florida State University, where she studied Creative Writing and Women’s Studies. Her biggest hobby is bonding with the ikran at Avatar Flight of Passage, and her retirement plan includes becoming the 1,000 Happy Haunt of the Haunted Mansion.