Disney’s Expansion Project Faces Resistance from Longstanding Locals in North Carolina

Overview of Disney’s Asteria Project

Disney’s Asteria project in Chatham County, North Carolina, is gearing up to be a massive development featuring approximately 1,500 acres of land. Following an extensive 18-month review process, Disney received its initial green light for Phase I, which entails constructing essential infrastructure for the community. The development will include around 4,000 residential units, parks, green spaces, community buildings, and scenic access to the nearby Haw River.

The first phase focuses on 217 acres and is slated to offer 494 units, including single-family homes, townhomes, duplexes, and quadplexes. Construction is underway, and Disney anticipates beginning sales of these properties by 2027. The ambitious plans indicate significant transformative changes for the area in the upcoming years.

Local Concerns About Gentrification

Despite the alluring prospects of the Disney Asteria project, longstanding residents of Pittsboro, North Carolina, have voiced their apprehensions. With the town currently housing around 4,500 residents, many locals fear the influx of new inhabitants will disrupt the small-town charm they cherish.

Concerns regarding inadequate infrastructure have surfaced as current residents doubt whether the local roads, public transportation, and essential services can support a vastly expanded community. Many have articulated fears about gentrification and the potential for skyrocketing housing costs. A resident remarked, “As a lifelong mountain resident of NC, I cannot comprehend anything worse than a 60,000 Disney place. Horrors!” Such sentiments underscore the anxiety surrounding a future that could drastically alter the town’s character and accessibility for existing community members.

Potential Economic Benefits

On the flip side, some local business owners view the Disney Asteria development more optimistically. They see the potential for economic growth stemming from an influx of new residents. Local entrepreneur Vicky Oldham, who has made Pittsboro her home for years, shared her excitement, stating, “I cannot believe it’s coming. It almost seems surreal. I see a future for my children here.” She envisions that increased foot traffic and customer bases will stimulate local commerce and benefit struggling businesses in the area.

Disney Chose *THIS* Tiny Town?! You Won't Believe Why! Explore the buzz around Disney Asteria coming to Pittsboro! Join our discussion on the surprising location choice, beating out Austin & Boulder. Hear insights into Disney's demographic research. Discover why grandparents… pic.twitter.com/e4G4RnIHje

— Chatham Journal (@chathamjournal) May 27, 2025

Additionally, the anticipated housing and service development is expected to generate new job opportunities across various sectors, including construction and retail, which may alleviate some unemployment challenges within the community. The optimistic economic projections suggest that Disney’s arrival could invigorate Pittsboro’s economy, bringing forth new entrepreneurial prospects and tourism as the community evolves.

Long-term Community Identity Impact

The potential demographic shifts prompted by the Asteria project raise crucial questions about Pittsboro’s long-term identity. With predictions estimating a population increase from 4,500 to potentially over 60,000, residents must consider the implications this will have on their community cohesion. Experts caution that sustaining the local spirit amidst such rapid growth will present a significant challenge.

Maintaining a delicate balance between embracing economic opportunities and preserving the town’s rural identity is an ongoing discussion among the community members. While many residents eagerly await the potential benefits, others remain resolute in their commitment to keeping Pittsboro’s longstanding character intact. Addressing these diverse perspectives and concerns will be vital as the residents of Pittsboro navigate the changes brought forth by Disney’s Asteria project.

Ultimately, the development signifies a complex interplay of hope and anxiety for longtime residents and newcomers alike in North Carolina. Balancing the benefits of growth while safeguarding the town’s beloved characteristics poses a significant challenge as they collectively adapt to a new reality transformed by Disney’s ambitious vision.