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Community Opposition Increases as Disney Breaks Ground on North Carolina Expansion

Aerial artistic rendering of a large recreational complex with pools, tennis courts, green spaces, and surrounding residential buildings amid trees and water features.
Credit: Disney

Overview of Disney’s Asteria Development

Disney has officially broken ground on its Asteria development in Chatham County, North Carolina, a significant expansion that aims to redefine community living in the area. Announced in December 2023, the Asteria project spans approximately 1,500 acres and is intended to encompass around 4,000 residential units, community buildings, and extensive green spaces. These plans leverage the natural beauty of the Haw River and the surrounding landscape.

A serene lake surrounded by trees with green and autumn foliage at sunset, under a pink and blue sky. The text "ASTERIA, A Storyliving by Disney Community" appears at the top, celebrating Disney North Carolina Asteria Community's initial town approval.

Credit: Disney

The Pittsboro Board of Commissioners has granted unanimous approval for the project’s preliminary plans, allowing Disney to commence infrastructure work, including land clearing and road construction. Utility installations are also in the development phase as part of the groundwork. The initial infrastructure work is expected to take between 18 and 24 months to complete, with construction of the first homes anticipated to begin shortly thereafter. Disney aims to have the first residents move into Asteria by 2028.

Community Sentiment and Opposition

The local community’s response to Disney’s Asteria project is notably mixed. While some residents express enthusiasm over the potential investment and growth, a substantial portion of the population has voiced concerns about the large-scale development’s repercussions on the existing rural character of Pittsboro, which currently hosts around 4,500 residents.

The primary focal points of community opposition include worries over infrastructure strain, potential population oversaturation, and increasing housing costs. Many locals are apprehensive that the influx of new homes and residents could disrupt their neighborhood dynamics and exacerbate traffic congestion and utility overload. However, supporters argue that Asteria could lead to economic revitalization, creating jobs and stimulating local businesses in the process.

Housing Options and Community Amenities

Disney’s Asteria development is designed to cater to varied demographic needs. Plans include single-family homes, townhouses, duplexes, and quadplexes, appealing to young families, retirees, and working professionals alike. The phased development approach divides the project into three stages, initially focusing on approximately 217 acres.

Three people smile and talk while viewing a large, detailed architectural model of a planned community, as maps and promotional posters—highlighting Disney North Carolina Asteria Community's initial approval from the town—decorate the walls behind them.

Credit: Disney

Although homes are not expected to be available for sale until 2027, coinciding with the completion of vital infrastructure improvements, the plans promise several community-oriented amenities. Asteria aims to provide ample green spaces, neighborhood parks, and community buildings designed to foster a sense of belonging and improve residents’ quality of life.

Anticipated Economic Changes

The introduction of Disney’s Asteria is projected to bring about significant demographic and economic changes in the area. Estimates suggest the development could add approximately 60,000 new residents, stimulating local economic activity. This influx will likely create demand for new services, jobs, and amenities, drawing interest from various stakeholders.

Two people sit at a desk covered with art supplies, sketches, and samples, discussing and smiling. Behind them are design boards and images—including a sign for "Cotino, a Storyliving by Disney"—and news that Disney North Carolina Asteria Community gets initial approval.

Credit: Disney

While the potential for economic growth excites some community members, others remain concerned about balancing development and preserving their rural lifestyle. Disney’s Asteria model hopes to integrate residential living with Disney’s branding and community values, providing valuable insights that could influence future developments across the country.

As the project progresses, the company addresses community opposition while navigating the intricacies of growth and change. Balancing expansion with local needs will be crucial, as the narrative surrounding Disney’s North Carolina expansion continues to evolve.

About Rick Lye

Rick is an avid Disney fan. He first went to Disney World in 1986 with his parents and has been hooked ever since. Rick is married to another Disney fan and is in the process of turning his two children into fans as well. When he is not creating new Disney adventures, he loves to watch the New York Yankees and hang out with his dog, Buster. In the fall, you will catch him cheering for his beloved NY Giants.

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