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When Six Flags Entertainment merged with Cedar Point, theme park fans were cautiously optimistic. The merger of Cedar Point/Six Flags makes the new company the largest theme park operator in North America, with 42 locations.
Credit: Inside the Magic
Related: In a Shocking Development, Six Flags to Shutter Corporate Headquarters as Soon as Next Week
However, fans were apprehensive when the two sides merged. Would Cedar Park’s values remain in place, or would Six Flags Park’s stinginess take over? Would this mean there would be an explosion of growth at the existing parks with Cedar Fair Parks IP coming to Six Flags Parks?
With the merger less than two weeks old, it’s impossible to answer some of those questions, but we now know that Six Flags Entertainment will be adapting a controversial Cedar Fair Parks policy at all 42 parks nationwide.
World of Fun in Kansas City, Missouri, a theme park formerly owned by Cedar Fair and now owned by Six Flags Entertainment Corporation, has a controversial policy for content creators that Six Flags plans to expand to all its parks.
Looks like @SixFlags has rolled out some new "content creator" guidelines. This one from @worldsoffun.
I'm probably going to shock a lot of people here, but I'm actually okay with these guidelines. Let me break it down. pic.twitter.com/cfml7dJtn2
— Park Journey (@Park_Journey) July 10, 2024
Among the rules, content creators cannot create anything that “does not adhere to the park’s values” or that “actively spreads misinformation about the parks.” The concern for content creators is that those two rules are so broadly written that they could also include any negative information about the park experience.
Some rules are common sense and should be adhered to by all guests. Content creators are forbidden from “bullying, harassing, or intimidating” other guests.
However, these. social media creators are not allowed to share any information that would be considered proprietary, including future events/attractions, without park approval.
Carowinds, a Cedar Fair park, has also prohibited content creators from filming its Halloween event, Scarowinds. In the past, guests were allowed to film and post on social media.
Credit: Inside The Magic
Related: Six Flags Forced Into Dramatic Change That Alters Iconic Theme Park Coaster
If any content creators share information on social media that the Six Flags Entertainment Corporation deems inappropriate, the company “will not work” with them, and they will potentially be banned for life from Six Flags Parks in North America.
Content creators who wish to work at Six Flags Park must register online before they visit the theme park.
Social media influencers are concerned that this could stifle criticism of the parks and honest reviews of new rides, attractions, and live entertainment. They are also concerned that the company’s media center will only allow creators who produce positive stories about the parks to enter special media events and receive special offers from the parks.
Credit: Six Flags
It remains to be seen if all 42 parks in North America will adopt these policies, but if it is a company-wide policy, they will have no choice. It is also unclear how restrictive these new policies will be and if they will genuinely stifle criticism of the parks.
Whether you like them or not, some content creators provide a valuable service that gives people vital information about theme parks, and this could cause them to be less than honest about a park’s appeal.
What do you think of this policy for content creators?
