Disney CEO Bob Iger has become a controversial figure over the past year.
Bob Iger’s Back And Forth
Aside from questionable choices and statements regarding The Walt Disney Company, he has been overseeing the company lowest stock price in years and involved in the ongoing battle with Governor Ron DeSantis.
He first took over the mantle of Disney CEO in 2005, when the company was itching to get rid of Michael Eisner. Back then, he was viewed as more of a savior for the company.
Bob Iger handed over the reins to Bob Chapek in 2020 and returned in 2022 after Chapek was suddenly dumped.
However, since his return, he has only further gotten the company involved in legal battles and culture wars (despite saying he’s trying to avoid it). He also made himself the target of the WGA and SAG-AFTRA unions by calling their demands unrealistic.
And, of course, the company stock price has fallen, park attendance is down, and Disney Plus isn’t making the company any money.
But if you’re interested in learning about his business and problem-solving skills, you can take a MasterClass taught by Disney CEO Bob Iger.
MasterClass offers subscribers lectures taught by media figures, celebrities, and famous company leaders. The online classes used to be available on a pay-per-class model but have since taken a subscription model similar to Netflix and Disney Plus.
Bob Iger’s Fake Office
In 2019, MasterClass created a business strategy and leadership course instructed by Disney CEO Bob Iger. MasterClass wanted to film the classes in Bob Iger’s office at Disney headquarters. However, the space supposedly wouldn’t work logistically for a set.
So, MasterClass was forced to construct a fake replica of Bob Iger’s office. Built in a conference room on Disney’s campus, the office cost around $100,000 to produce.
Although Disney didn’t charge MasterClass to “rent” the conference room space, the class cost an additional $850,000 for crew, cameras, and equipment. This would bring the price tag to $950,000 before Bob Iger was paid one cent, which is safe to bet is more than $50K.
Related: How Much Money Does Bob Iger Make?
So that’s over $1 million that MasterClass paid for Bob Iger’s wisdom.
Bob Iger’s $1 Million Course
You can watch a trailer of the class here:
The Bob Iger MasterClass program is described as follows:
In an era of disruption, Disney CEO Bob Iger led one of the world’s most beloved brands to unprecedented success with the acquisitions of Pixar, Marvel, and Lucasfilm. Now, through case studies and lessons from 45 years in media, Bob teaches you how to evolve your business and career. Learn strategies for expanding a brand, leading with integrity, and making big moves—from risk management to the art of negotiation.
Bob Iger’s MasterClass will cost subscribers $120 (for a full year of MasterClass access).
Although it will grant you access to many other online learning resources, it’s hard to imagine many people are running to the platform now to hear dated (pre-covid) business advice from a man who is currently running Disney into the ground (this writer’s personal opinion).