Disney Springs Makeover Continues, World of Disney Faces Reckoning

For years, World of Disney has been the retail anchor of Disney Springs—a sprawling, merchandise-filled landmark where guests could spend hours without ever stepping foot in a theme park. But regulars may notice something missing on their next visit.

One of the store’s most recognizable exterior features has been removed without fanfare. It’s the latest in a long line of updates to a space that has already evolved significantly over the past three decades.

First opened in 1996 as part of what was then known as Disney Village Marketplace, World of Disney quickly grew into the largest Disney store on Walt Disney World property. By the mid-2010s, following the district’s transformation into Disney Springs, it had become a go-to spot for guests in search of souvenirs—offering everything from Mickey ears and spirit jerseys to homeware, art, and plush collectibles.

A New Look for a Familiar Disney World Landmark

In 2018, World of Disney underwent a major redesign. Themed rooms, which once brought whimsical storytelling to each merchandise section, were replaced with a more open, industrial-style layout intended to streamline guest movement and highlight seasonal displays. That change, while efficient, wasn’t universally welcomed. Many long-time Disney fans lamented the shift away from immersive design in favor of modern retail trends.

Now, Disney has quietly made another change—this time to the store’s exterior.

The marquee above the entrance closest to Amorette’s Patisserie has been removed. In its place, “World of Disney” decals have been applied to the windows above the doors, and two red-toned banners featuring Mickey Mouse icons now hang from the entrance columns. The banners display the store’s name in a style consistent with current branding but without the elaborate signage of years past.

This change does not affect the more popular entrance near the Stitch figure, which remains intact for now.

More Changes May Be on the Way

The exterior tweak isn’t the only adjustment that’s caught the attention of observant guests. The Cinderella statue positioned near another World of Disney entrance has also been removed—just months after receiving a refurbishment. Disney has not announced plans to replace or relocate the statue, but its disappearance suggests that the changes may extend beyond signage alone.

So far, Disney has not commented on the reason behind the update or whether more modifications are expected in the coming months.

As with the 2018 redesign, guest reaction may vary. Updates to classic Disney locations—especially those with nostalgic significance—tend to prompt strong feelings from longtime fans.

Some may appreciate the cleaner, simplified look, while others could see it as another step away from the unique visual identity that once defined Disney retail.

What do you think of the updates to World of Disney?