Disney’s Haunted Mansion (2023) is now out in theaters! The long-anticipated film is finally out opinions are spewing. Prior to the release, Disney got quite creative with marketing tactics for the film. Two promotions were a commercial with Jake from State Farm and the mansion listed on Zillow.
Following the unique marketing style, Disney has also released limited-time bites and sips in the Parks along with new merchandise and fun experiences featuring all things spooky. The Walt Disney Company hyped up fans with a prix fixe menu in New Orleans in Disneyland, new churro flavors, and even bringing back The Hatbox Ghost in Disney World.
As the film is now available to see in your local theater, fans and reviewers alike are wondering what the future will hold for this new Disney film.
Tonight, get ready for a “grim-grinning good time.”
— Haunted Mansion (@HauntedMansion) July 27, 2023
‘Haunted Mansion’ Box Office
Haunted Mansion was up against two heavy hitters this weekend, Barbie (2023) and Oppenheimer (2023). Both films have had huge marketing campaigns as well, and social media took to an entirely new level with its involvement. With that said, both films had their campaigns wrapped up before the actor’s strike walkout on July 13. Unfortunately, Haunted Mansion did not.
According to The New York Times, “Disney’s Haunted Mansion took in about $24 million at the weekend box office, a comatose result for a movie that cost at least $200 million to make and market.” A large part could be due to the actor’s strike, which prohibits the film stars from doing any publicity until the strike is resolved. This means “No red carpet appearances, no social media posts, no interviews on morning news shows, and no participation in newspaper or magazine articles,” The New York Times reports.
While reports are only after the first weekend, there is hope for revenue to increase in the coming weeks. As Disney Dining suggested, “Again, Disney seems to find itself where the costs of producing its movies end up setting a bar too high for the box office.” With a low Rotten Tomato rating of only 41%, it seems Disney’s wish may not be granted.
Have you seen Disney’s Haunted Mansion yet?