Amid leadership scrutiny and some recent political controversy, the Walt Disney Company has had its fair share of communications and PR disasters lately.
From the debate surrounding Florida’s “Don’t Say Gay” bill to the removal of gendered language at Walt Disney World and Disneyland Resort, the Walt Disney Company – and particularly Disney CEO Bob Chapek – has suffered some divided opinions from Guests and fans.
Now, Disney has revealed a new leader of communications to helm the entertainment and theme park giant’s communications strategy – a new Vice President of Global Communications with an interesting resume.
The Walt Disney Company has announced that Kristina Schake will be the new Executive Vice President of Global Communications. Schake will be responsible for Disney’s worldwide communications strategy and operations and will be directly reporting to Geoff Morrell – Chief Corporate Affairs Officer for the Walt Disney Company.
Kristina Schake is quite prepared for the new position since she has been working the crossroads of government, media, entertainment, and technology for the last 30 years. Most recently, Kristina Schake was appointed to lead the nationwide COVID-19 vaccine education campaign by President Joe Biden.
And that wasn’t her only government experience! Prior to Schake’s stint as Instagram’s Global Communications Director, she was also the Deputy Communications Director for Hillary Clinton’s 2016 Presidential Campaign, as well as serving as a Special Assistant to President Obama and Communications Director to First Lady Michelle Obama.
In a statement to the Washington Post, Michelle Obama said Schake’s “expertise in strategic planning and her creativity have been invaluable not just to me but to the entire administration.”
It will be interesting to see what direction Schake takes communications for the Walt Disney Company, particularly after recent turmoil. According to the Walt Disney Company website, Geoff Morrell has stated:
“I could not be more pleased to welcome Kristina to Disney and to have her leading communications for the company. Her experience in the public and private sectors, in political and corporate campaigns, makes her ideally suited for this important role and to help me integrate communications with government relations, public policy, and corporate social responsibility into a new Corporate Affairs Team.”
Kristina Schake, who is from Sonoma, California, will be heading back home to take up this new position. Schake has said that:
“As Disney approaches its 100th anniversary, I’m excited to lead the company’s global communications work at this pivotal moment of growth and transformation. The magical stories and experiences Disney creates enrich the lives of countless people around the world and it’s an honor for me to be a part of that.”
Kristina Schake definitely has the experience that is needed for her new post, and we wish her all the success and luck in the world. We will finish up with the words of Walt Disney himself by saying “To all who come to this happy place: Welcome.”