Despite Walt Disney Animation Studios’ best efforts, the latest theatrical release, (2022), has quickly become infamous for being one of Disney’s worst flops in history.
Although the movie debuted during the Thanksgiving holiday, a popular time for Disney films for the whole family, it’s currently projected to lose 100 million dollars at least, according to a report made by The Variety.
As arrived in theaters during the Thanksgiving break, it earned only $18.6 million “over the five-day holiday frame,” says The Variety.
Initial projections anticipated between $30-$40 million “between Wednesday and Sunday,” and even these numbers are shallow expectations for an ambitious Disney .
As a result, the initial theatrical release of has become a historically unsuccessful opening in Walt Disney Animation Studios’ history.
Disney’s cost the studio $180 million to put together and millions of dollars more to market and distribute. To break even, The Variety reports that the would need “to gross roughly $360 million,” but those odds aren’t in Disney’s favor.
At the rate the ’s reviews, audience reception, and ticket sales are going, it’s estimated that will lose $100 million during its .
However, Disney’s Encanto (2021) didn’t become the hit family it is today until after it arrived on Disney+. Afterward, the ’s catchy music and touching story quickly gained traction and went viral on TikTok, turning the movie into a fan favorite nearly overnight.
Could the same happen to ? Only time will tell.
One thing that the unpopularity of has proven is that despite our world seemingly going back to normal, we are still recuperating and adjusting in a post-pandemic world.