Almost Half of America Hates Disney (According to a Poll)

Shocked woman in front of Disney World
Credit: Disney / Canva

It’s no secret to anyone following the news, politics, or Disney lately that the company has had better years. Many troubling problems for the House of Mouse have been painful for fans of the company (such as yours truly).

The Walt Disney Studios

Credit: Disney

The Walt Disney Company’s Problems

Many people may point to issues surrounding the Walt Disney Company’s fight with Florida Governor Ron DeSantis and members of the Florida legislature. Most are already aware that the company got involved with a controversial law in Florida that has put them in the crosshairs of Gov DeSantis and his supporters.

Ron DeSantis

Credit: ABC News

Regardless of anyone’s view on the law, one thing appears certain: Disney’s involvement has only hurt the company (and, in some ways, helped raise Governor DeSantis into a prominent spotlight).

Related: More Awful News for Bob Iger and Disney

But aside from the politics and culture war that Disney may find itself in, the company has other issues. The stock price has fallen, park attendance is down, Disney Plus is losing subscribers, and people aren’t going to see the new Disney movies.

bob iger

Credit: Disney

Although politics may play a part in Disney’s problem, there are many others facing it. Many Disney fans feel the company needs more creative ideas when it comes to movies. Currently it seems they are only interested in producing sequels and remakes.

Related: Disney to Lose $1 BILLION With Indiana Jones 5

Some also think that a vacation to Walt Disney World Resort or Disneyland Resort has become too expensive, if not completely unaffordable.

And investors seem to believe that the company has no plan for its future (regarding parks, streaming, or entertainment).

Disney Rasmussen Poll

A new poll from Rasmussen shows that only 51% of Americans view Disney favorably. The poll also finds that 40% of Americans view the company unfavorably, with 9% “not sure.”

The poll was conducted over the end of September, and as with most polls, it must be taken with a grain of salt.

Kids eating Mickey Ice Cream outside Rock N Roller Coaster

Credit: Disney

However, if the poll findings are believed, it’s not a good picture for the Walt Disney Company going forward. Further numbers in the poll include 26% of Americans saying it would help Disney to avoid political conflicts, while 21% said it would hurt, and 44% thought it wouldn’t make a difference. At least at this point and time.

Exterior Shot of Cinderella Castle

Credit: Disney

There are many ways to interpret the data, but one suggestion is that half the country doesn’t have a favorable view of Disney, and most think that Disney’s involvement in politics will make no difference.

What Now?

If that interpretation is correct, it may mean that the Walt Disney Company has lost half of the audience in America over the past year or two, and many of them do not plan to come back.

Related: Disney Plans Not Impacted by Florida Politics, Says Disney Parks Chairman

Although some may view this as a win or have an attitude of “good riddance,” it could have long-term and devasting consequences for the Walt Disney Company. For almost 100 years, Disney has broadly targeted everybody in America – left, right, liberal, conservative, old, young, etc.

Hall of Presidents

Credit: Disney

But if they lose half of their audience (whichever half, it doesn’t matter), there may be no way for them to recoup the significant gains the company has made over the years.

Related: Bob Iger Surrenders to Gov Ron DeSantis

At least, not in the near future. Not with Bob Iger and the current leadership. But who knows? Anything is possible…

About Steven Wilk

Steven has a complicated relationship with Disney. As a child, he visited Walt Disney World every few years with his family. But he never understood why kids his age (and older) were so scared of Snow White or Alien Encounter. He is a former participant of the Disney College Program (left early…long story), and he also previously worked in Children’s publishing, where he adapted multiple Disney movies and TV shows. He has many controversial opinions about Disney…like having a positive view of Michael Eisner, believing Return of the Jedi is superior to The Empire Strikes Back, and that Toy Story Land and Galaxy’s Edge should have never been built (at least not at Hollywood Studios). Every year for the past two decades, Steven has visited either Walt Disney World, Disneyland, Aulani or went on a Disney Cruise. He’s happy to share any and all knowledge of the Disney destinations (and he likes using parenthesis a lot…as well as ellipses…)