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CEO Bob Iger Hints at Triumphant Return For Walt Disney Company

In a recent email Bob Iger, the newly reinstated CEO, said “there has never been a better time to be a Disney fan,” and spoke of “all the opportunities ahead” for the 100th anniversary of the Walt Disney Company.

Of course, Disney fans, not to mention the Company itself, haven’t been having the best time recently. From high theme park prices to box office failures, to hiring freezes and Cast Member strikes, to in-Park injuries Disney has struggled. In addition, the Company faces investor drama, threats to Reedy Creek, dropping share values, and backlash over decisions regarding Splash Mountain’s Closure and Halle Bailey’s casting in The Little Mermaid (2023).

disney ceo bob iger

Credit: Disney

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However, it seems that Disney believes better days are on the horizon, perhaps relying on the 100 Years of Wonder celebration for a future comeback. In fact, Iger notes “D23 will launch a slate of exciting events to mark this historic milestone,” likely referencing the 100th-anniversary celebration to come to Disney Parks around the world, particularly, the Disneyland Resort in Southern California.

Due to the financial success of Walt Disney World’s EARidescent 50th Anniversary Celebration, which Disney extended past 2021 all the way into next March, it’s possible the Company is hoping to keep the same momentum when Disney 100 Years of Wonder begins on January 27th. Moreover, Iger presents multiple plans for Disney to celebrate “the groundbreaking moments, the cherished memories, and the creative visionaries that made Disney the most beloved name in entertainment over the past century.”

Disney 50th Finale Merchandise-Hoodie

Credit: Disney

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Furthermore, in addition to new Disney Parks 100th merchandise, performance experiences, and attractions, the Walt Disney Animation Studios (with its new Disney 100 logo) and many D23 historic locations will also join in via special events and entertainment offerings throughout 2023.

For example, D23 has advertised special fan club member events to celebrate milestone anniversaries for Finding Nemo (2003), Mulan (1998), Who Framed Roger Rabbit (1988), Hocus Pocus (1993), Tim Burton’s The Nightmare Before Christmas (1993), and Halloweentown (1998). What’s more, D23 will host a special homecoming event in Walt’s own childhood city of Marceline, Missouri, along with multiple museum exhibit offers.

Celebrate Walt Disney's Marceline with D23

Credit: D23

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While it certainly seems like Disney fans will have plenty to look forward to, only time will tell if it will revitalize the company as Disney CEO Bob Iger seems optimistic of. What are you most looking forward to in 2023?

About Spencer Beck

Spencer is a lifelong lover of theme parks, princesses, and Disney history that recently relocated to Northern California. She completed her undergraduate studies at UCLA, where she was the founder and first president of the campus Disney Club. A former Cast Member still mourning the loss of the Disney Store, she now haunts the halls of the Walt Disney Family Museum, and shares her opinions with anyone who will listen @pinknpurble everywhere.