Yes, you read that right! The Walt Disney Company is partnering with CAMP, a Family Experience Company to open a brand new Disney experience in the heart of New York, and we’re super intrigued.
While this new project may not include the likes of EPCOT’s Guardians of the Galaxy: Cosmic Rewind or Magic Kingdom’s TRON Lightcylce / Run, it will boast the family-friendly experience Disney is well-known for.
New York City will soon be home to “Mickey & Friends: An Extra Big Adventure” which is the FIRST of several Disney-themed experiences that CAMP will launch in 2022.
What exactly is “CAMP“? CAMP is a Family Experience Company determined to answer the question “what should we do today?” CAMP is known for its unique shop/play hybrid experience in physical locations across the country. Inside CAMP stores are rotating themed experiences. Every surface is a seamless blend of play and product. Locations currently include South Norwalk, New Jersey, Los Angeles, Hudson Yards, Dallas, Columbus Circle, Brooklyn, Boston, and 5th Avenue.
Now, CAMP’s 5th Avenue flagship store (located at 110th Ave in New York City) will partner with Disney to roll out a one-of-a-kind Disney experience. CAMP and Disney will inspire and engage families through a unique combination of play, product, and programming. Guided by a CAMP counselor, families will embark on a narrative-driven adventure with plenty of Disney and CAMP magic, including interactive entertainment and numerous photo opportunities!
Disney and CAMP invite Guests to go behind the Magic Door to climb, slide, bounce and dance with Mickey & Friends. The new experience will open in New York City on May 28, 2022.
Ben Kaufman, CAMP’s Co-Founder and CEO stated, “We are excited to bring a splash of Disney magic to our CAMP families, with an extraordinary adventure right in their own backyard. There is no icon or group of characters in history that transcends generations and connects families and friends more than Mickey Mouse. Collaborating on this project with the team at Disney has been a dream come true.”
The new Disney “Park” experience is for adults and kids ages 2 and up. With a little help from friendly CAMP Counselors, Guests will explore an immersive play world filled with fun. PLUS – Mickey Mouse & Friends will join in every step of the adventure.
Tickets go on sale to the general public on April 15, 2022, with D23 and Disney Vacation Club members exclusive pre-sale tickets available now. Tickets grant Guests access to a 1-hour immersive experience. Currently, tickets are available for $38 to $46 per person depending on the date and time slot booked.
Enjoy a Disney experience in the heart of New York!