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The Walt Disney Company is “Plus”ing their marketing efforts with their Haunted Mansion (2023) movie. In addition to red carpet events at their theme parks, multiple social media campaigns, and releasing a massive collection of themed merchandise, they have just released a new trailer.
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Haunted Mansion (2023) Movie
It’s long been known that the cast of celebrities in this movie was top-notch. With movie stars such as Tiffany Haddish, LaKeith Stanfield, Danny DeVito, Owen Wilson, Jamie Lee Curtis, and Jared Leto (as the Hatbox Ghost), Disney is hoping for the film to break their string of unsuccessful box office numbers.
Credit: Disney
But up until the recent trailer, little was known about the plot. It seems the central storyline around Haunted Mansion (2023) is that Rosario Dawson’s character and her family move into a new house – the haunted mansion. The house comes alive after midnight, and the family recruits paranormal experts to help rid the home of its evil spirits. The trailer shows Owen Wilson assisting the family by enlisting the help of others, such as Tiffany Haddish as Harriet the psychic and Danny DeVito as Bruce Davis, a professor “who knows about haunted houses.”
RELATED: VIDEO: New Haunted Mansion Featurette
Credit: Disney
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New Haunts for Old Stars
But much of the buzz surrounding this new trailer is that we see Winona Ryder and Dan Levy for the first time. Both stars with their own level of success; Winona Ryder is no stranger to creepy movies and TV shows since she starred in Beetlejuice (1988) through her role in Netflix’s Stranger Things. On the other hand, Dan Levy is most famous for his role as David in Schitt’s Creek (2015-2020).
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Haunted Mansion (2023) is set for a release date of July 28 and is rated PG-13. In addition to containing multiple easter eggs from the Disney Parks attraction, such as the stretching room and a seance with Madame Leota, the director Justin Simien has attempted to make a family movie that balances comedy and scares. We’ll see if it pays off with a popularity that rivals the classic theme Park attraction!
